BMW launched its Joy is BMW campaign in India.
It is one of the most well thought car campaigns. It goes:
We are BMW, but we don't just build cars. We invent time machines... build snow plows... and procure works of art. ... . We win friends and cultivate friendships. We are efficient and dynamic... We give a face to the future. It was clear to us from the beginning that what people feel is exactly as important as what they drive. Joy is what moves us. Joy is BMW.
I usually thought that at least one 4 wheelers company in India should come up with slogans on the line of "part of your memories/we help you create memories"
This is pretty close :)
And how is related to ID, well we do almost as much as what BMW does - that is if we don't do more.
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